Greyhound Essence
Basic with a Twist

Greyhound Style
Chic & cool, simple but never boring

Style Concept
Greyhound Original:

Stylish
Sophisticate
Creative
Contemporary

Playhound by Greyhound
Playful
Cheeky
Teen Spirit
Sporty Street Style

Our Core Target Consumers
The market segments for Greyhound Original and Playhound by Greyhound are clearly are distinctive from one another:

Greyhound Original
Modern and up-to-date men and women. They are 2-35 years old, sensibly fashionable.
Most of them are in creative/art related business like advertising, fashion, architecture, entertainment and design
They work hard and play hard. They search for the best that share their style and beliefs.

Playhound by Greyhound
A younger age range, between 22-28 years old. Most of them are young graduates with teen spirit. Despite their youth, they value their individuality highly. They love to mix and match their signature style.

Store Concept
Every little detail about stores and restaurants has been carefully thought out in order to reflect the brand’s soul. From the stark decor, ambient music, staff uniforms, to flower arrangement, every aspect has been designed to bring the customer even closer to the Greyhound lifestyle.
Greyhound standalone shops are galleries of tempting fashion merchandises located in high traffic premium shopping malls. Shop-in-shops are situated inside selected leading department stores, resembling the concept stores.

Domestic Shops:
Greyhound Original:

Siam Paragon Shopping Complex, 1F
Siam Paragon Department Store, 1F
Siam Paragon Department Store, 2F
Siam Center, 3F
Central Plaza Ladprao, 2F
Central Ladprao Department Store, 2F
The Emporium Shopping Complex, 2F
Isetan Department Store at Central World, 2F

Playhound by Greyhound
Siam Paragon Department Store, 1F
Siam Center, 3F
Central Plaza Ladprao, 2F
Central Ladprao Department Store, 2F
The Emporium Department Store, 3F
Zen at Central World, 3F
The mall Bangkapi, 1F
Isetan Department store at Central World, 2F

Shop Type Reference
Flagship Store
Stand alone with full concept design
Locate at high traffic premium shopping malls.

Space
167-204 sq.m. (1,800+2,200 sqf)

Shop in Shop
Located inside leading department stores in a high traffic zone.
Space 
30-50 sq.m (320-500 sqf.)

For more information visit www.greyhound.co.th