Greyhound Essence
  -  Basic with a Twist

Greyhound Style
  -  Simple but never boring

Style Concept
Greyhound Original
  -  Controlled color
  -  Masculine street urban
  -  Decon-tailoring
  -  Artistic rebel

Smileyhound by Greyhound
  -  Basic clean line
  -  Masculine street urban
  -  Modern and casual
  -  ICON lover

Our Core Target Consumers
The market segments for Greyhound Original and Smileyhound by Greyhound are clearly are distinctive from one another:

Greyhound Original
Modern and up-to-date men and women. They are 25-45 years old, sensibly fashionable.
They live blissfully in every facet, what they like and to make a living out of it. They search for the best that share their style and beliefs. They work with passionate and enjoy doing whatever makes them happy.

Smileyhound by Greyhound
Modern and trendy men from 20-45 years old who are young at heart.
They are Greyhound admirer but not a high fashion conscious person. They prefer a casual and trendy outfits with a touch of creative identity that still has Greyhound’s name on it.

Store Concept
Every little detail about stores and restaurants has been carefully thought out in order to reflect the brand’s soul. From the stark decor, ambient music, to staff uniforms, every aspect has been designed to bring the customer even closer to the Greyhound lifestyle.
Greyhound standalone shops are galleries of tempting fashion merchandises located in high traffic premium shopping malls. Shop-in-shops are situated inside selected leading department stores, resembling the concept stores.

Domestic Shops:
Greyhound Original:
Siam Paragon Shopping Complex, 1F
Siam Paragon Department Store, 1F
Siam Center, 1F
Central Plaza Ladprao, 2F
The Emquatier Shopping Mall, 2F
Isetan Department Store at Central World, 2F

Smileyhound by Greyhound
Siam Paragon Shopping Complex, 1F
Siam Paragon Department Store, 2F
Siam Center, 1F
Central Plaza Ladprao, 2F
The Emquatier Shopping Mall, 2F
Isetan Department store at Central World, 2F
The Mall Bangkapi, 1F

For more information visit www.greyhound.co.th