MUDMAN yesterday appointed Maybank Kim Eng Securities (Thailand) as lead underwriter for an initial public offering that could raise up to Bt1.16 billion for the operator of global food and lifestyle brands.
The other underwriters were named as SCB Securities, Tisco Securities, RHB Securities (Thailand), Krungsri Securities, KTB Securities (Thailand) and Yuanta Securities (Thailand).
The preliminary price range for the company’s IPO shares is Bt5 to Bt5.50, the final price is expected to be set by March 31. The
Subscription for the 210.98 million shares to be offered will open from April 3-5, and the company will likely be listed on the Market for Alternative Investment (MAI) in April.
The proceeds will help the company expand its restaurant business here and abroad.
It plans to increase the number of its Greyhound Cafes in Thailand by six to nine branches to 19-22 branches by 2020 at Bt15 million-Bt20 million for each outlet.
It would expand by franchise into one or two new countries annually, including opening a flagship store in the UK that will serve as a prototype for the European market.
The company will also open more Dunkin’ Donuts, Au Bon Pain and Baskin Robbins outlets.
Mudman is a holding company with six wholly owned subsidiaries.
It operates food and beverage (F&B) chains under global brands Dunkin’ Donuts, Au Bon Pain and Baskin Robbins.
Under the company’s own brands, it has Greyhound Cafe and M-Kitchen.
Its lifestyle business involves the marketing of Greyhound-brand lifestyle products such as clothes and personal accessories, and partnering with other brands to create products based on what the company calls Greyhound’s “outstanding and unique concept”.
Chief executive Nadim Salhani said that, at the end of last year, Mudman counted 456 branches in the restaurant and lifestyle segments.
For the three franchised global brands, it had 307 outlets for Dunkin’ Donuts, 72 for Au Bon Pain and 34 for Baskin Robbins.
It maintains 28 Greyhound Cafes, which are fashion cafes and full-service restaurants.
Half are branches directly invested by Greyhound Cafe and Another Hound Cafe branches in Thailand.
Half are franchised branches in mainland China, Hong Kong, Malaysia and Singapore, |and one M-Kitchen branch manages a hospital cafeteria and in-patient food services.
The firm began its M-Kitchen service at Ramkhamhaeng Hospital and now is seeking to expand beyond hospitals, including to private and international schools.
Its overseas operators are contractually required to open five Greyhound Cafes during their five-year franchises.
The company will increase the presence of Greyhound Cafe |elsewhere, especially in |Europe.
It has incorporated GHC Cafe (UK) Co as a subsidiary of Greyhound Cafe Co with the aim of developing its businesses in Europe.
Its first Greyhound |Cafe in the UK will serve as the flagship store featuring the |concept “Basic with a Creative Twist”.
The outlet will also |serve as the springboard for expansion through franchising in Europe.
It will grow the franchising business under the master |franchise agreements for |Dunkin’ Donuts by 12-15 |branches, Au Bon Pain by five to six branches and Baskin Robbins by three to five branches per| year.
By 2020, the branch |numbers are forecast to reach 355, 96 and 54, respectively.MM’s current registered capital is THB 1,054,903,750, divided into 1,054,903,750 ordinary shares with a par value of THB 1 each. MM will allot the 210,980,750 IPO shares (representing 20% of MM’s issued and paid-up capital post-IPO) to i) the existing shareholders of SST who exercise their pre-emptive rights with the maximum limit of 41,437,135 shares (or 20% of the capital-increase shares); and ii) to the retail and institutional investors with the maximum limit of 169,543,615 shares (or 80% of the capital-increase shares) plus any balance shares after allotment to SST’s shareholders.