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Mudman Plc thrusts into international spotlight with acquisition of ‘Le Grand Véfour’, Paris’s Lege

Release date : 2018-04-05
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  • Gearing up for further expansion in Europe and Asia thanks to collaboration with France’s best-known Michelin-starred chef Guy Martin 
  • Solidifying its position in Europe and Asia as a leading global player in retail and lifestyle business

Bangkok Mudman Public Company Limited is set to solidify its position in Europe and Asia as one of the internationally leading food and lifestyle conglomerates following its acquisition of the oldest Paris restaurant Le Grand Véfour.

Supasith Sukhanindr, Chairman of Mudman Plc’s Executive Committee, says the group acquired the two Michelin-starred restaurant from the famed French chef and owner Guy Martin in a deal valued at EUR 9,175,000 (THB364 million) last December via newly formed subsidiary Mudman International Limited (MI). FrontCap Asia Limited (FCA) is a strategic advisor for the acquisition of Le Grand Véfour.

Mudman’s latest high-profile international foray will drive the next phase of the Bangkok, Thailand-based restaurant group’s international expansion that is spearheaded by MI.

Nadim Xavier Salhani, Chief Executive Officer of Mudman Plc, says that the takeover reflects the group’s determination to strive for international recognition as a world-class player in the global food retail industry.

“We are confident that this new international venture will help keep the company aligned to our vision, that of becoming a leading retail and lifestyle conglomerate in the global market with a projected turnover of five billion baht within five years,” says Salhani.

With its overseas outlets growing in Europe, the restaurant group is looking to establish a permanent foothold in the European market. MI recently opened the first Greyhound Café in London which is already reporting brisk business. More outlets are in the pipeline, Salhani adds.

The acquisition of Le Grand Véfour will help put Mudman on the map, with its vast array of assets spanning Asia to Europe. The restaurant expects to generate over Bt150 million in annual revenue in its first year.

Dubbed as the "jewel of the 18th century", Le Grand Véfour has always prided itself on being a popular Paris rendezvous for France’s ruling, business and intellectual elites along with the glitterati of Paris’s literary, art and fashion worlds. Among other famous patrons, Napoleon Bonaparte loved the restaurant so much that he used the venue to propose to his wife Josephine.

The historic restaurant counts among the most magnificent and luxurious restaurants in Paris thanks to its plush palatial interior with exquisite embellishments such as Louis XVI-style garlands and carved paneling.

As part of the deal, chef Martin continues to serve up high-end dishes and remains head chef and director of Le Grand Véfour.

Himself France’s household name and one of Paris’ most accomplished chefs, chef Martin joined Le Grand Véfour in 1991 and it was not until 20 years later that he became its proprietor.

Elected as “Chef of the Year” by the Gault & Millau, Champérard and Pudlowski guides, he loves traveling, hooked on the world’s colors, sensations and flavors.

With an initial investment of THB100-THB150 million, Mudman will take fine dining to new heights with a number of much-anticipated new restaurant projects in the works in Europe and Asia.

In close collaboration with chef Martin, Mudman is developing new restaurant concepts targeting middle-class to upmarket customers in Paris, Hong Kong and Tokyo. The group expects to open new overseas outlets next year.

 

About Le Grand Vefour

LE GRAND VÉFOUR: A GASTRONOMICAL RESTAURANT IN PARIS 

Dubbed as "jewel of the 18th century" century, Le Grand Véfour has been the finest gourmet rendez-vous of the Parisian political, artistic, literary society, haute couture fashion, and finance for more than 200 hundred years. It has been cultivating the legend. Napoleon Bonaparte has proposed to his wife Josephine at this venue. The restaurant’s regular guests included Victor Hugo, Colette, Lamartine, Saint-Beuve, George Sand, Balzac, Jean-Paul Satre, and Simone de Beauvoir, to name just a few. On one of the tables in the restaurant, there lies a plague in Victor Hugo’s memory.

Besides holding two Michelin Stars, this historic restaurant, overlooking the gardens of the Palais Royal, is also considered as one of the most beautiful restaurants in Paris, thanks to the interior which is embellished with delicate carved paneling with Louis XVI style garlands. The guests are always delighted with Pompeian inspired frescoes in the neo classical style as theme for decoration.

And for the second consecutive year, Le Grand Véfour ranks among the Top 20 World Best Restaurants, for the Eric Verdier-Culture & Goût Award.

 

About Chef Guy Martin

Chef Guy Martin is a self-taught culinary artist from Bourg-Saint-Maurice, France. He is known as one of the most accomplished chefs in Paris today. At the age of 26 years old, Chef Guy Martin obtains his first star and his second one follows in 1990. He was significantly praised in all guides as one of the youngest promising chiefs.

On November 1st of 1991, he joined the Grand Véfour, the oldest restaurant in Paris and a reserved beacon of French gastronomy as director and then in 2011, Chef Guy Martin has started a new adventure by becoming the owner of the restaurant.

Chef Guy Martin marvels about everything and feeds his inspiration with many surprising sources; Travel memories, Colours, Sensations, Flavours, which inspire him with classic recipes that are both inventive and cheerful, with tasteful associations and delicate flavours. His cooking is full of poetry, carefulness and generosity and well known for his modern and sensuous cuisine with emphasis on high quality ingredients. Each meal is a truly culinary’s pleasures with mixing of tradition and modernity.

Since 2011, he has hosted the television program Épicerie Fine, in which he travels to discover the origin of the various foods and gives tips to prepare them. The program is broadcast on TV5 Monde, Cuisine TV, Voyage et Campagnes TV.

Chef Guy Martin proposes inventive and joyful recipes for which he has received several national and international awards:

  • Elected Chef of the 21st Century in Japan
  • Ranked among the Top 7 world best chefs
  • Elected Chef of the Year by The Gault & Millau, Champérard and Pudlowski guides
  • Honored as an Officer of the Ordre de La Légion d'Honneur  (National Order of the Legion of Honor) by the French Government in 2012 for his achievements

For more information about Le Grand Véfour, please visit http://www.grand-vefour.com/en/ 

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